But what TV are we talking about? From viewers to scrollers: entertainment today

Television endures, but entertainment is becoming fragmented across platforms, devices and formats.

The small screen is still a key player, but it is no longer limited to traditional television. Today, entertainment is fragmented across multiple platforms and devices, with a significant rise in digital screens, especially mobile ones. Digital platforms and social media are reshaping consumption habits, offering new spaces and formats that require a different approach. This transformation is not just about where audiences watch content but also how they experience it and what they expect.

The data we have gathered and analyzed is clear. It shows us that the connection between platforms is becoming crucial to amplifying the impact of television productions, while the fragmentation of touchpoints is driving audiences to seek different content, formats, quality, and intensity depending on the medium.