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12-14 Aprile 2026  Rimini Expo Centre, Italy
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12-14 april 2026

MIR - Multimedia Integration Expo

12-14 APRIL 2026 | Rimini Expo Centre

MIR. Multimedia Integration Expo

MIR is Italy’s leading event dedicated to audio, video, and lighting technologies and services for the corporate, education, museum, retail, broadcast, and live event sectors.

 

MIR means technological innovation, live testing, immersive and hands-on experiences, training, and entertainment.

 

Official visual of MIR 2026 with dates, logo, and exhibition venue

What you find at MIR

Active technologies. Real demos. Genuine connections.
MIR is a live experience, not just stands to look at, but solutions to test. Every system is switched on, every space is designed for dialogue, every area built for professionals.

Technologies to test live

Technologies to test live

Direct meetings with designers and integrators

Direct meetings with designers and integrators

Simulated, hybrid, and applied environments

Simulated, hybrid, and applied environments

Technical demos and professional events

Technical demos and professional events

Facts & Figures 2025

Discover the key numbers from the latest edition

INCREASE IN ATTENDANCE COMPARED TO 2024

+ 0 %

INCREASE IN ATTENDANCE COMPARED TO 2024

SQM OF INNOVATION

0

SQM OF INNOVATION

BRANDS

+ 0

BRANDS

HALLS

0

HALLS

Who MIR is for

An event designed for those who work with technology

MIR is the meeting point for those who design, integrate, install, use or purchase AV solutions. It’s a hub where training meets hands-on experience — and where every professional finds exactly what they need.

EXPLORE ALL APPLICATION AREAS

Live Events

Live Events

Workspace

Workspace

Broadcast

Broadcast

Theatre & Museum

Theatre & Museum

Retail

Retail

Educational & Training

Educational & Training

Giovanni Pinna

Giovanni Pinna

It’s a unique opportunity for all industry professionals. In our line of work, we’re always on the move, and this event finally gives us the chance to meet, exchange ideas and share experiences.

Lighting Designer

Federico Doria

Federico Doria

Taking part in MIR is essential for enthusiasts who want to discover new technologies, and for industry professionals who find new business opportunities and valuable connections.

DJ e Youtuber

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Be tried, not just seen

Why exhibit at MIR

At MIR, you can switch on your technology — let people hear it, test it, compare it.

 

Exhibiting at MIR means connecting with a skilled, technical, decision-making audience who knows how to spot the difference between one system and another.

 

It’s the ideal place for those who want to demonstrate the real value of their product, not just talk about it.

 

MIR is a hands-on trade show, and exhibitors are chosen for the solidity of the solutions they bring.

 Visitatori e addetti del settore a colloquio presso uno stand fieristico durante MIR

Special areas

Live stages, immersive environments, 3D audio, and hands-on demos, MIR’s special areas let you experience the technologies and speak directly with the people who develop them.

Broadcast Production

The new area dedicated to the Media & Broadcast sector.

Broadcast Production

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System Integration

The area focused on next-generation workspaces.

System Integration

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Live You Play

A unique format with concert stages and immersive demo rooms.

Live You Play

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MIR CLUB

Un hub per addetti ai lavori e music makers.

MIR CLUB

SCOPRI DI PIU' arrow_circle_right

Organized by

IEG UFI

In partnership with

SIEC
Live You Play

With the patronage of

Comune di Rimini
Provincia di Rimini
Regione Emilia Romagna
Camera di Commercio della Romagna
SILB
ENA - European Nightlife Association